“Common Cents. Extraordinary Bookkeeping,“ reads the hand painted wood sign with copper leaf lettering that hangs above the paned double white doors to Conni Fello’s home office.

“I wanted a slogan that captured the essence of what I provide my clients,” explained the seventeen-year well-seasoned and savvy bean counter from Los Gatos.  “When I founded CF Bookkeeping Services back in 1999, I did so with the intent of helping other small businesses like myself grow a well-organized company from the ground up and from the inside out.”

From the comfort of her billowy yellow chair surrounded by a host of happy plants, Conni took a few minutes to talk to me about the success of her booming bookkeeping business and the common sense, or “cents” as she likes to say with finger quotes in the air, that made it all possible.

“At the root of any successful business is a well-organized financial record that allows for efficiency and growth on a daily basis,” Conni explained.  “What I offer is affordable bookkeeping services for small businesses and individuals.”

Conni continued, “As a gardener, I understand the demands and challenges of growing and maintaining a solvent and well-cultivated tree.  As a business owner, I understand the demands and challenges of growing and maintaining a solvent and well-cultivated company.  As a bookkeeper I see no difference between the two.”

Whether you’re planting the seed for a new business or growing an existing one, Conni Fello will save you precious time and money by having your finances organized for your CPA to prepare your yearly taxes and for review by your investors.

In addition to being both a certified accountant and bookkeeper, Conni has an advanced certification as a QuickBooks ProAdvisor, which means her handy toolbox of bean-counting gadgetry contains state-of-the-art software that allows her to provide her clients with online options such as QuickBooks Online and desktop Remote Access.  Using these web-based solutions and controller services will give your growing company the freedom to access your business intelligence from anywhere.

“I follow a standard practice designed to produce reliability in reporting,” Conni explains, “and that translates into lower accounting fees and faster turnaround time in preparing tax returns and financial statements.  I get my clients on top of their accounting faster and easier than they ever imagined thus reducing their year-end work significantly.”

The bottom line is, if you don’t want to hire a full time finance person but find yourself needing to pay bills all the time, run payroll or track your expenses effectively, then Conni Fello is the best choice for your business.  If what you value is a reliable and trustworthy bookkeeper who will afford you a little common “cents” while providing the most extraordinary bookkeeping, then Conni Fello is the only choice.  –¢–